“ I learned essential skills from your class that I will continue to use throughout my career ”
Carolyn Schnuck - Sales Broker Grubb & Ellis Commercial Real Estate Company
“ Everyone agreed it was a great class, very timely an incredibly useful. ”
Patrick McLoughlin - Manager Sales Operations, Xerox Corporation
Click here: to download a brochure on our seminars and services
The Solution:
Writing to Sell!
The exciting, interactive workshop that helps you boost sales
with a remarkable 4-Step Approach to strategic communication.
With growing competition for every dollar, selling in today’s economy is extraordinarily tough. Discover how to combine persuasion psychology, proven marketing tactics and strategic planning techniques to attract prospects, build connections and generate sales quickly, easily and effectively.
This compelling workshop is essential for sales teams -- both members and managers. Viewing every prospect and client communication through the “sales lens,” Writing to Sell! engages you right from the start. Together, you and your group analyze a “competitor’s cold call" communication, identifing weaknesses, errors and strategic miscalculations in appearance, clarity, presentation, approach and effectiveness. Naturally, what follows is a hands-on exploration of how to get these important elements right the first time!
Real-life examples from actual sales letters demonstrate how easy it is to apply the proven techniques, tips and tricks that advertisers have employed so effectively for years. Immediate practice and feedback guide you as you create openings that grab attention instantly, body copy that delivers irresistible benefits, and closings that generate the action you need to be successful.
Fast-paced, exciting and full of real-world examples, this workshop is designed for anyone who wants to generate new business and close more sales more quickly...anyone whose success depends on discovering the answers to these challenging questions:
- What works better: a phone call or e-mail?
- What strategy will help ensure a response?
- How can I make my proposal stand out from the rest?
- How can I come up with a strong opening?
- How can I get people to open my e-mails and letters?
- How can I make the prospect want to see me? Or call me?
- What if my prospect already has a relationship with a competitor?
- What’s the best way to introduce myself to someone I’ve never met? What if I don’t even know the contact’s name?
- How do I personalize a blast mailing?
- How do I follow-up without a phone number?
- How often should I contact a prospect?
...and much, much more!
In a single day, Writing to Sell! helps you master using e-mail, letters, proposals and presentations strategically to generate new business and boost sales – at a cost typically lower than that of a single commission!
Click here: To discover more about our onsite workshops & webinars.
Click here for a preview of our Seminars!
