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sp100
Requesting
and Confirming Initial Meeting: Product Sell
(2 letters) – The first of these two short letters requests
a meeting during which you will demonstrate the advantages your
product(s) offer the prospective customer or client. It explains
that, at the meeting, you will discuss the prospect’s situation,
objectives and budget in order to identify the features that
will prove most advantageous. The second letter confirms the
meeting that you subsequently set up by telephone. |
$19.99
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sp101
Requesting
and Confirming Initial Meeting: Service Sell
– (2 letters) – Like SP-100, this set of two short letters requests
and confirms an appointment with a prospective customer at which
you will promote the service(s) your organization provides and
demonstrate the ways in which the service may prove meaningful
and/or advantageous to the prospect. |
$19.99
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sp102
Incentive
to Meet: $20 for 20 minutes – When your competitors’ costs rise and services diminish,
it’s time to act! This letter makes a provocative offer:
“if I can’t convince you in 20 minutes of the benefits
we can provide, I’ll give you $20!” With it, you encourage
prospects to schedule a meeting, during which you will compare
their current expenses and services with what you can deliver.
This letter is effective for a variety of industries: health care,
insurance, financial services, technology, telecommunications,
public relations, consulting…and many more. |
$19.99
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sp200
Follow Up after Telephone Cold Call
– This one-page letter employs meaningful sales points and convincing
tactics to help you make a sale. Use it in any industry after
a successul telephone cold call to provide additional information,
underscore product/service features and benefits and open the
door for a face-to-face meeting. |
$19.99
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sp201
Following Up after Initial Meeting: Product Sell –
This one-page letter informs your prospective customer that
you have reviewed the information he or she provided at (or
after) your initial exploratory meeting. As a result, you are
now ready to schedule a follow-up meeting at which you will
detail the specific advantages/features/benefits your product(s)
will deliver. |
$19.99
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sp202
Following
Up after Initial Meeting: Service Sell –
This one-page letter is the same as SP-201 except that it refers
to the services your organization offers rather than its products.
It informs your prospective customer that you have reviewed
the information provided at (or after) your initial exploratory
meeting. As a result, you are now ready to schedule a follow-up
meeting at which you will detail the specific advantages/features/benefits
your services(s) will deliver. |
$19.99
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sp204
Following
Up with Additional Information Enclosed –
This one-page letter does double duty. It serves as a follow-up
after a meeting while also introducing additional information
you are enclosing. It adopts a pleasant, yet professional tone
of voice and previews next steps for further contact.
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$19.99
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sp205
Following
Up with Trial Offer –
This one-page letter does double duty. It serves as a follow-up
after a meeting while also introducing additional information
you are enclosing. It adopts a pleasant, yet professional tone
of voice and previews next steps for further contact. |
$19.99
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sp300
"Stopped
by, you weren't in"—This
very pleasant, yet brief note acknowledged that you dropped
in but missed a prospective customer. It touches on business
benefits that might spring from a partnership and requests a
scheduled meeting. The tone is lighthearted without being casual.
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$14.99
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sp400
Let's
Make a Deal –
The planning has been done, proposals submitted, costs analyzed
and presentations delivered. Now it’s D-Day -- Decision Day.
Send this sincere letter, suited for use in virtually any industry,
to serve as a reminder of your firm’s qualifications and commitment
to customer service. Your competitors are likely to overlook
such a sound sales tactic. |
$19.99
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sp500
Thanks
for sale – This brief, but sincere letter serves as an intelligent and
genuine way to thank someone for buying from you or your organization.
It is suited for use in virtually any industry. Minimal modification
is required to personalize it for your own use. |
$19.99
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sp600
Asking
and Thanking for a Referral
(2) – In this set of two short letters, you ask a customer for
a referral and thank him or her for providing it. The tone is
professional, yet warm, and refers to the premium both you and
your firm place on customer service and satisfaction. |
$19.99
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sp601
Asking
for a Referral – With the same warmth and professional demeanor as SP-600,
this short letter gets immediately to the point. In it, you
ask for a referral and promise to deliver expertise and service.
With the simple insertion of your job title, it is applicable
to any industry and position. |
$14.99
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Please notify us should you inadvertently receive more than
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