Sales Letters: Cross Sell

cs100   General Cross-Sell – This one-page letter introduces existing customers to a product, service or program they are not currently using. It reminds the customer of your organization’s high degree of service, suggesting that this same level of quality will be reflected in other offerings, as well. It prompts you to include several benefits in bulleted form and allows you to enclose additional material with the letter, if you wish. The tone is friendly, yet professional.

$19.99
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cs200   Following Up after Exploratory Meeting (Business to Business) – Brief, but to the point, this letter thanks a current customer for a meeting at which you discussed the purchase of additional products and/or services. With a professional, but not “hard sell” tone, it suggests that you will contact him/her when a promising opportunity arises. 

$14.99
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